From Card Counter to Carb Counter:
How I Got Here

I have always been an entrepreneur. Literally always.

Even when I was waiting tables and driving the Holiday Inn shuttle van while going to college full-time, I found the time to deal blackjack in a secret blackjack club at a VFW basement while being privately tutored at how to count cards from a 70 year old Greek man who barely spoke English.

I agree, it's the opening scene of a Liam Neeson movie. 

Where were the adults? Why was this not concerning to anyone in my life?

Questions for another day.

Let's stick with the most pertinent facts you need to know about me and how I got here, where I get to teach ambitious practitioners just like you how to grow a massively successful business.

Here's the Short Version


Since those early days in the VFW basement at age 22, I've grown 3 highly profitable businesses from scratch. Different business models, different clients, different specialties.

But they all had one thing in common. We'll get to that in a minute.

I've sold tens of millions of dollars in real estate and started a large brokerage with 15+ agents in a brick and mortar location during the worst recession our generation had ever seen.

I've also built and grown a thriving holistic nutrition practice 100% online without any tech experience whatsoever.

Then I started teaching other nutritional therapists and various health and wellness practitioners how to make lots of money in their businesses, which has been my most rewarding endeavor, by far.

These three different businesses of mine were successful because of one common thread:

I figured out how to sell my services to people who wanted to buy them.

It's so basic, I sometimes forget that this is why I've been a successful business owner for over 15 years.

But this realization is everything.
Owning a business means selling your shit.


There's no way around it.

We think there should be a shortcut or secret strategy to get past that part, but there isn't.

You may think I'm naturally gifted at selling and marketing and that's why I have been successful, but it's not the case.

I just learned the skill of selling to people who already want what I have to offer.

I'll teach it to you, too. It's not complicated. 

In fact, you'll realize it's really fun to sell people exactly what they want.

My clients learn how to sell like a BOSS.

We don't try to avoid epic fails along the way to mastering sales, by the way.

We race towards the failures, perform them spectacularly while learning exactly what to do differently so we can sell better next time, and laugh all the way to the bank.

Care to join us?

There is no shortage of clients for all of us, and they want to invest in the solution to their health problems. 

Any informercial on TV will prove that.

Guess what: You're the solution.

People want to live healthier lives.

They want to eat better food and understand how to reverse their chronic illnesses.

They want to lose weight for the last time.

They want to be an example of health and vitality for their children.

They just want to feel better.

They want your help. And they're willing to pay for it if you'll just sell it to them.


The longer story, in case you're interested


In 2009, when I was 25 years old and 5 months pregnant, I opened the doors to my own real estate company.

If you recall, 2009 was a little rough in the real estate market.

That shit was hard.

But I became the kind of person who does hard things.

Perhaps you can relate?

After 7 years, 2 kids, a thyroid cancer scare and some serious soul searching, I closed my brokerage and started my little holistic nutrition website.

When my friends and family asked what I was doing, I found myself saying things like "podcast" and "online courses" before I had any clue how to create either of those things.

I didn't know how this nutrition business was going to work. I had no idea if creating an online nutrition course was a thing, much less how to actually do it.

I just knew that holistic nutrition had changed my life and my family forever, and I had to figure out how to share that knowledge with the world.

I had to figure it out. It was necessary.

People needed to know that fruit loops and 100 calorie packs were no bueno and it was my job to spread the word.

Again, I'm sure you can relate.

Everywhere I looked all I could see was someone who needed my help. That kept me going even when I had no idea what I was doing. Sound familiar?

I grew that "cute little nutrition website" into a highly profitable online course machine and membership site that impacted the health of over 1000 students in 3 years.

I had never created courses before. I had never launched a podcast or had an email list, before. I had never DIY'd a website, before.

Some of those new skills helped me make money and get more clients, and some didn't. I failed at lots of things.

When I think back to my first few group programs in early 2016, I cringe.

But there was no one around teaching how to effectively market and price holistic nutrition services back then! It was all trial and error.

My clients today get to benefit from that trial and error and avoid most of the mistakes I made, so I'm grateful for them.

Along the way to helping thousands of people improve their health, I learned a whole lot about building and marketing an online nutrition business.

I didn't learn from watching free videos on YouTube or scrolling other nutritionists on IG trying to see "what's working."

You might be surprised to hear that I don't scroll social media at all. Nada. Zero.

Nor do I post on social media ever. It's not necessary to grow your business unless you love it.

(Which is great news for you if you don't enjoy trying to be clever and inspiring while also selling without seeming like you're selling on social media. EW. No, thanks. That's exhausting.)

I also didn't learn how to have a successful nutrition business by finally finding "the right niche".

You don't even need a defined niche to make your first $100k.

I didn't learn by following a step-by-step course.

*Gasp* What?! No course?! Don't fret, my pet. I'll teach you why step by step courses actually inhibit you from making money in your practice a lot of the time.

I learned how to make money as a nutritionist by making money as a nutritionist.

$1000 at a time.

First it was $1000 a month, then $1000 per client, then $1000 a week
and eventually $1000+ days.

But I didn't learn one "secret" tactic that got me those results. (And you won't, either.)

I learned that CLARITY on what to do comes from the ACTION of just doing something. Anything.

Read that again.

More simply, I figured out what to do after I had already done it.

There was no one shortening the learning curve for me in 2015. I was on my own.

And I figured it out, because I knew this work was necessary and I could do hard things.

Just like you.

The "hard thing" is committing to figuring it out. When you get that handled, selling to people who want to buy isn't complicated.

Remember, I'll teach you that part if you're committed to taking action towards your goal of a thriving nutrition practice.

Making lots of money in your business by helping your clients transform their lives is fun.  It really is.

But I've found that becoming the kind of person who does hard things, bets on herself every time, and figures out how to sell her incredible services instead of quitting if it doesn't work the first few times is the best part.

And that's how you build a profitable practice, my friend.

 


If you're doing one of these right now because you're ready to do this, Welcome! You're in the right place.

But if you're not quite there yet with your belief, that's ok, too. You'll get there.

If there is a part of your soul that wants to find your people and deeply impact their health and their life, you can do it.  

You don’t need to know how it’s going to work, or how to do it, you just need to believe that it will work because you have a message to share and you’ll figure it out. 

Luckily for me, I had a decade of experience as an entrepreneur by the time I started my nutrition practice. I was very comfortable with the uncomfortable feeling of the unknown, because I had done it many times before. 

It was comfortable to zig when others were zagging. 

It was comfortable to tune out the self-doubt and keep moving forward even when it was screaming in my ear.

It was comfortable to set big goals with no fricken clue how I was going to figure out the next step to achieving them.

But those things might not be comfortable to you, yet.

That’s ok. If you don’t have that belief in yourself quite yet, you can borrow mine…

Because I believe in you and the big purpose of your journey. 

I know there’s a reason you’re reading this right now, and I can’t wait to see what's ahead for you. 

In fact, if you’re in need of some inspiration, start writing your About
Me story just like this one.

Think about all the twists and turns that led you to exactly where you are, today.

I bet you’ll have a new appreciation for that path that led you right exactly where you needed to be, even if you couldn’t see it at the time. 

I know that Andrea circa 2005 who was living off of coffee and fast food and was dealing blackjack in an underground card club at the VFW...literally, it was underground in a weird basement...had to do that weird shit so she would evolve into the woman I am today who isn’t afraid to showcase all her failures on the internet.

Am I right?

Before we get too much further, I suppose I should give you a little more info about me. But only the really important stuff.

The Important Stuff:

  • Functional Nutritional Therapy Practitioner (FNTP)

  • Licensed Real Estate Broker

  • Sociology - Law, Criminology & Deviance BA from the University of Minnesota (Go Gophers!)

  • Graduate of the MN School of Bartending (Seriously.)

  • 3+ years of sales experience selling Red Wing work boots & driving a Holiday Inn shuttle van (Just covering all the bases, here.)
  • Small-time-back-alley black jack dealer and moderately accurate card counter (I used to be really fun.)

  • Core Tendency: REBEL all the way. I still eat gluten. Can I trust you with that dirty little secret?
  • Enneagram Type 8w7 (Basically a really fun communist dictator.)
  • Top Strengths: Futuristic, Strategic, Focus, Activator, Significance (See why I'm unemployable? I was made to sell vacuums door to door.)
  • Did I mention I really enjoy a good personality or skills assessment? #guilty

And you’re still here. 
God Bless You. 

So how about we land this plane for now. I have so much to share, but we'll take it to the privacy of your inbox with the free course, ok?

XX  Andrea

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