Selling Like A Dude Part 3: The Results
Let’s chat about The Results of my little “Selling Like A Dude” experiment, shall we?
For any of this to make sense, make sure to go back and read Part 1 & Part 2, first!
I hope you've got a fresh cup of coffee, because we're about to take a deep-dive.
I’ll wait. ;)
Ok, we’re almost ready to dive in and talk about what happened when I started SELLING my lead magnet to strangers on the internet with paid ads, but first let me just remind you that I’m not even very good at this, yet.
And I’m still getting results.
If you're nodding your head thinking, "I WANT TO SELL LIKE A DUDE!" keep reading because I can’t wait to teach you the step-by-step process I used so you can do it, too.
Here’s what's coming up in this Part 3 wrap-up:
- The metrics (dolla dolla billz…)
- The Snowball Effect and how to achieve it
- My takeaways and what surprised me the most
- How to duplicate this method for your own biz
Boom. Let’s start talking numbers.
Here’s what happened when I started running a brand new Facebook / Instagram ads campaign to SELL my 28 page Ultimate Membership Startup Guide PDF for $10.
Originally, that PDF was going to be a free lead magnet on my website but, as you know from reading Part 1: The Theory I had the hypothesis that it would be easier to capture the attention of my ideal clients / members by charging for this PDF instead of offering it for free.
I was also thinking it would be much more sustainable to run paid ads if I could see them paying off in real time.
(I mean that quite literally. The PDF sales in PayPal fund the ads each day so I'm not even paying out of pocket in that sense.)
We’re going to look at the data for the first 90 days of this brand new ad campaign that consisted of 2 different ads:
One video ad and one graphic image ad.
Nothing fancy, here. It took less than an hour to get a video recorded on my iphone, upload it into the Facebook ads platform, and write the copy for the text of the ad itself.
Also keep in mind that each time someone purchased the Ultimate Startup Guide, they were also added to my email list and started getting my automated Profitable Practice Strategies email series which introduces them to my products and services.
Win/win, I'd say!
I started this campaign on June 12th by spending $14.66 and gradually increased the daily budget based on what was converting to paid membership guide purchasers.
Over the course of the first 90 days, here’s how it all shook out:
- 284 BUYERS added to email list
- $4,104.23 total ad spend
- $8,229.00 total revenue directly from 2 ads
- 2 total refunds (-$20)
So let’s talk about what that all means.
If 284 strangers on the internet bought a $10 PDF, shouldn’t that equal $2,840 in revenue?
Ah, yes, it should.
Except I layered on another experiment and offered an “Order Bump” and a “One Click Upsell” to that PDF guide checkout page which contributed to…
Drum roll…
The Snowball Effect.
Selling Like A Dude is all about leveraging The Snowball Effect.
Inside the platform I use to run my whole business it’s super simple to set up an Order Bump and One Click Upsell to increase the order value at checkout. Don’t get caught up on the tech details yet, just trust me it’s super easy to do if you want to take your sales to the next level.
Just let me explain how and why I wanted to experiment with these features, which I hadn't ever maximized before.
My thought process on setting up this checkout page was this:
If a stranger from the internet who had never heard of me before clicked through to the checkout page to get their Ultimate Membership Startup Guide for $10, they were probably interested in setting up a profitable membership site and streamlining their business systems.
Pretty logical, right?
So I set up an Order Bump inside the checkout process that sold my Take Charge With Trello mini-course for $37. All they needed to do to get that course was click a little checkbox and it would be added to the cart. Easy peasy.
Many of the purchasers added that little ditty to their cart so they could streamline and organize their biz digitally. Perfect!
After successfully checking out with the $10 guide and optional $37 course, purchasers were then taken to a page with a video of me explaining how my full Membership Magic program works, which made a one-time offer to get that course at a discounted rate.
(Remember, it was totally optional! They had already purchased their guide, which was on its way to their inbox.)
For those who opted to take the one-time offer (OTO), the enrollment was automatically charged to their card without needing to enter payment details again.
Why do I tell you all these details?
Because when you’re Selling LIke A Dude I want you to think about how you can make it even easier for people to pay you for your awesomeness.
Read that, again. 🙌
It gets no easier than adding a few more options to add on at checkout. Totally frictionless.
You’re not adding ANY decisions prior to the payment that could deter your customer from finishing their purchase. Instead, the “extras” are offered afterwards.
Selling. Like. A. Dude.
Unapologetically, I might add.
I just want you to consider what it could be like for you to make it so easy for people to pay you for your expertise, my friend.
If you don’t have a digital product for sale, don’t you worry one bit.
You can sell your 1:1 packages, group coaching programs, live events, or even grow your network marketing business or physical product sales with this same process.
Ok, ok. Back to The Snowball Effect. Quit getting sidetracked, would ya? ;)
284 people purchased The Startup Guide for $10 which equaled $2,840 in sales directly coming from $4,104.23 in ad spend without taking the order bump and one-click upsell offers into consideration.
Which means without those little gems (aka The Snowball Effect) I was paying $1,264.23 out of pocket.
Would I be willing to go in the hole $1,264.23 to get 284 new email subscribers?
Honestly, I’m not sure if I would. But you might be fine with that if you know you will sell them something more expensive in the future, so it’s certainly an option.
I, however, wanted to get immediate results and just Sell Like A Fricken Dude so I added that $37 order bump and one-click upsell for the full Membership Magic course bundle…
Which is why that $4,104.23 ad spend investment directly resulted in $8,229.00 in revenue instead of $2,840.
Honestly, it blew my mind.
Put in $1...get $2 back.
Yes, please.
But that’s not all! *Said in best infomercial voice*
In addition to $8,229.00 I now had 284 people added to my email list that had already shown me they were BUYERS.
They were willing to spend some actual doll hairs on their business.
I think this is the biggest takeaway, my friend. The interwebs are noisy. It’s harder and hard to capture and maintain the attention of our dreamies online because of so many distractions and free shit available around every virtual corner.
Doesn't it seem like a great idea to filter for the “buyers” before they even get on your email list?
And beyond that, wouldn’t it stand to reason that those buyers will be much more likely to actually consume the juicy content you’re putting out if they pay for it?
I think so. Which is why Selling Like A Dude is so fun.
Keep in mind, it’s impossible for me to tell you what the lifetime value of those 284 subscribers is to my business because several of them have purchased my Membership Magic course bundle at full price since subscribing, as well as enrolled in The UPLEVEL Experience membership.
So, really, those 284 buyers will generate significantly more revenue in my business than what I am reporting to you right now.
Are your wheels spinning on all the different ways you could start doing an experiment like this for yourself?
For you, this might look like selling a low-priced PDF, ebook, or free course using ads with a OTO (one time offer) after purchase that gives them the option to book a 1:1 session with you to go deeper with your process.
(All the while growing your email list with buyers who want your expertise at the very same time.)
Or maybe you’re a Beautycounter consultant like me and you’re hoping to get some new customers and spread the word about the products you believe in?
Could you do that with ads?
My friend, that was obviously a trick question. Of course you can.
Think like a dude here and let’s invest a few bucks in your marketing efforts instead of only investing your precious time.
Revisit Part 1 and Part 2 of this series if you need a refresher on this politically incorrect (but rampant) flaw in our female wellness-preneuer marketing strategy mindset.
Right now I’m assuming you think Selling Like A Dude sounds like exactly what your business and your sanity needs right now, or you probably would have closed this browser and flipped me the bird long ago.
And I just have to say I’m so happy you’re still here, my friend.
I want you to FLY and make the impact with your business that you’ve always dreamed of, not keep spinning your wheels feeling like you have to earn the right to make money in your business.
Which is why I’m inviting you to join me in a 5 part workshop where I’ll teach you exactly how I turned $4,100 into $8,229 so you can start Selling Like A Dude, yourself. 💸
Sidebar: I almost didn’t write this series or schedule the 5 part Ads Like A Boss live training workshop because I’m sooooo not an ads expert. I kept thinking there are so many experts who can teach this way better than me.
Really, though, thinking I needed to be an expert is what kept me from cracking the code on paid ads a long time ago, and it might be holding you back as well.
When I realized how simple, cheap, and effective a few good ads could be, it was a game changer.
Ultimately, I decided to put it all on the table anyway and share everything I’ve learned because I didn’t have to be an expert to still have fantastic results, and I want to show you how to do the same!
So here’s how it works:
5 Sessions of Step-By-Step instruction on setting up and launching your first Facebook or Instagram ads campaign along with Q&A to make sure you get your ad published.
(Yes, all 5 sessions are recorded and waiting for you right now.)
You’re going to create the most simple ads imaginable and turn them on. We’re doing it together. It’s not scary.
In fact, think of this as your own little “experiment” if you’ve never run a profitable ads campaign, before.
It’s a game. A really fun game. You just have to know a few basic rules before you start playing, which we’ll be covering on Day 1.
I can’t even wait to show you how simple this is.
You may be wondering if you can afford to run ads right now to grow your wellness business, and my friend, I don’t think you can afford not to.
Aside from the obvious reasons we’ve already covered like cutting through the noise online and speeding up the sales process, I believe putting some money on the line is going to force you to get your shit together and finally pick a niche to market to and help them solve their problems.
Plain and simple.
When you’re spending real, actual cash, your brain’s niche drama will disappear and you’ll just decide. Best news of the day, am I right?! #sellinglikeadude
And if your brain still wants to freak out about being specific and finding strangers on the internet, I’ll be there to give you a little nudge because we’re doing this together, my friend!
Oh, I forgot to mention, we’re not going crazy with the budget on these ads. You’ll only need to allocate about $50-$100 to test with.
This is exactly the kind of training I wish I had 5 years ago. If I had known I was “allowed” to spend money on advertising right away instead of only spending all my time, effort and sanity to “earn” the right to sell, I would have been impacting the health of so many more people sooner.
But then I wouldn’t have had the life experience to draw on to write this Selling Like A Dude series for you, so it’s all working out just perfectly, as always. ;)
Let me ask you this question:
If you KNEW you could master the skill of selling like a dude and massively expanding your business, what would stop you from doing it?
What’s coming up for you when I ask that question?
That “yeah, but…” statement you’re thinking right now.
“I would, but I’ve tried running ads before and they didn’t work for me.”
“Yeah, but I’m not good at tech stuff.”
“Yeah, but I don’t have my website done yet so I’m not ready.
“Yeah, but I’m still figuring out my niche so I need more time.”
“Yeah, but....”
I know you’ve got some “Yeah, but”s going on. Our brains always freak out a little bit when we’re about to do something new and worthwhile.
In fact, this is something we talk about all the time inside The UPLEVEL Experience [UX] business strategy membership. I teach all sorts of tools for recognizing when your brain is being dramatic and trying to keep you playing small so you can tell it to relax and buckle up for the next level of growth.
Those “Yeah, but…” thoughts need to be quiet in the backseat and look out the window instead of driving the car. Ya feel me?
I want you to have all the tools to tame your brain drama and start your first (or next) paid ads campaign and start selling your shit like a dude, which is why this 5 part 'Ads Like A Boss' training is available inside the UX membership.
(If you’ve been hanging around for a while you know the doors to UX don’t open very often, so this is a great opportunity to jump in!)
It’s as simple as possible to jump into the 5-day Ads Like A Boss training that's immediately available for you right now:
You join The UPLEVEL Experience membership ON THIS PAGE where you'll get immediate access.
Easy peasy.
Membership to UX is the shit, if I do say so myself.
You’ll be surrounding yourself with other health and wellness business owners who are committed to making an impact in this world, which is absolutely magical.
We have small group accountability breakout sessions, live coaching calls weekly with yours truly, an entire squad of certified business and confidence coaches doing workshops and 1:1 coaching ongoing inside the members’ area, and the 5 Week Profitable Biz Bootcamp course as soon as you join.
So even if you aren't ready to run ads yet because you're in the very beginning, UX is still for you. We'll get you off on the right foot.
Ok, there are lots of other bells and whistles, including free access for all members to a new 8 week small group program I’m running in January, but you’ll have to find out all about that yourself once you’re inside UPLEVEL.
I’m not going to oversell it.
The offer is simply this: Join The UPLEVEL Experience [UX] membership on this page and let’s go.
I know, I know...with all the lead-up over this 3-part series you probably thought this ads training was a super premium program I was launching.
(I considered it, to be honest. The 5 Part LIVE Ads Like A Boss training would easily sell for over $1,000 on its own.)
But in all transparency, because 5800 words in on this series, why stop now? I would WAY RATHER have you become part of The UPLEVEL community and plug into ALL the fabulous resources and coaching we have available inside than sell you a one-time training.
JOIN UPLEVEL HERE and you’ll have immediate access to the ‘Ads Like A Boss’ training inside your members area along with a whole lotta extra resources and courses that are only available to members.
Yep, there are $5000+ in bonuses included for new members of UX, including my entire Membership Magic Course Bundle!
Oh, and in case this part wasn’t clear: The UPLEVEL membership is totally risk-free. Try it out for 14 days and if it isn't for you, I'll give you a full refund. It’s as simple as that.
In fact, if you’re not making your investment back every month using the tools and strategies you learn inside, I want you to cancel your membership (but you can keep the Ads Like A Boss training anyway.)
👉 JOIN UPLEVEL TO GET ACCESS TO THE LIVE ADS LIKE A BOSS TRAINING + All BONUSES HERE
I’ll see you inside!
XX - Andrea
[email protected]
PS: If I spent any time on social media whatsoever I would totally start up a #sellinglikeadudeoverhere hashtag. But I prefer to spend ALL my work time creating new content and coaching members inside UPLEVEL! 😜
JOIN UPLEVEL NOW >>
